Celebrate Japanese Excellence In Sport,
Art & Whisky
The start of a new decade is always a time for reflection. It’s a time to look back at the innovators, visionaries and the shared history that have gotten us to where we are today. As the decade begins with the world’s best athletes competing in Japan, it was a fitting time to look back at the origins and underlying philosophy that have formed the foundation of Japanese sport.
There are many parallels between Japanese sport, art and whisky. In each practice there is the pursuit of excellence that is such an important part of Japanese culture.Afterall, the Japanese believe that “if something is worth doing; it’s worth doing it in the best way possible” — this philosophy persists across all aspects of Japanese life… Including the lives of athletes, artists and distillers.