In a previous post we reported that Nikka was to discontinue its oldest brand Yoichi, the reason being that there is a shortage of whisky on the market following the popularity of the NHK morning show Massan on the life of Masataka Taketsuru and his wife Rita. As demand has increased massively Nikka it trying […]
This news just came in; Nikka Whisky will in August halt sales of its beloved brand Yoichi. It´s not the lack of demand causing this but rather too much demand. Ever since the TV show Massan, about the life of Masataka Taketsuru, the founder of Nikka and his wife Rita debuted on NHK demand for […]
If you want to know more about the history of Japanese whisky, there is a Japanese TV drama out there that might have you interested: The life of Masataka Taketsuru, the first man in Japan to master the art of whisky making, the founder of Nikka distilleries and the brain behind Suntory, is being dramatized […]
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